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Q4 revenue OF $7.7M driven by the strong accounting continuing education and health-care course education
China Distance Education Holdings Limited Profile

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China Distance Education Holdings Limited is a leading provider of online education in China focusing on professional education. The courses offered by the Company through its websites are designed to help professionals and other course participants obtain and maintain the skills, licenses and certifications necessary to pursue careers in China in the areas of accounting, law, healthcare, construction engineering, information technology and other industries. The Company also offers online test preparation courses to self- taught learners pursuing higher education diplomas or degrees and to secondary school and college students preparing for various academic and entrance exams. The company was founded in 2000 and is based in Beijing, China.

China Distance Education Holdings Limited (正保远程教育,CDEL) is the largest provider of online education in China focusing on professional education, as measured by total number of course enrollments in 2007, according to the 2008 iResearch Report and the 2008 CCID Report. We offer a wide range of online education and test preparation courses and other related services and products. Our courses are designed to help professionals and other course participants obtain and maintain the skills, licenses and certifications necessary to pursue careers in China in the areas of accounting, law, healthcare, construction engineering, information technology and other industries. We also offer online test preparation courses to self-taught learners pursuing higher education diplomas or degrees and to secondary school and college students preparing for various academic and entrance exams. In addition, we offer online foreign language courses. Our courses feature audio-video lectures delivered through the Internet using streaming media and other Internet-based technologies, and are supplemented by our proprietary textbooks, tutoring, online assignments and exercises, mock examinations and other forms of course-related support. Course participants are able to access our courses through the Internet at times and places most convenient for them and to easily interact with a broad online community of course participants, professionals, lecturers and tutors.

We were founded in year 2000. After half a year of preparation, we launched our first online education course in March 2001 through our www.chinaacc.com website to offer online accounting courses designed to help course participants prepare for China's Intermediate Level Accounting Professional Qualification Examination. Our online accounting education business has experienced substantial growth since then. We believe our “Chinaacc” brand has now become widely recognized in China as a leading source for online training, test preparation and continuing education within China's accounting industry. We have also expanded our course offerings into other areas. In June 2003, we launched a website to provide preparatory courses for China's primary legal exam, the National Judicial Examination. In January 2005, we launched a website to provide training and licensure exam courses for various healthcare professionals, including doctors, nurses and pharmacists. Currently, we have 14 websites, including our main website www.cdeledu.com and 13 other websites, each dedicated to a specific industry, profession or subject area.

In addition to our online education courses, which accounted for 89.8% and 92.2% of our net revenues in the fiscal year ended September 30, 2007 and the six months ended March 31, 2008, respectively, we also sell books and reference materials through third-party bookstores and distributors across China, and, to a lesser extent, through our online bookstore and our offices in Beijing. We also, from time to time, provide course production services for certain customers at their request, and provide in person professional training for accounting firms.

We have experienced significant growth in our business in recent years. Our total course enrollments increased from approximately 233,000 for the fiscal year ended September 30, 2005 to over 326,000 and 504,000 for the fiscal years ended September 30, 2006 and 2007, respectively.

China's education market is large and growing rapidly as a result of favorable demographic and consumer spending trends and the increased importance placed on higher and professional education. As the largest provider of online professional education in China, we believe that the following strengths will continue to contribute to our growth and differentiate us from our competitors:

  • Largest provider of online education in China, focusing on professional education, as measured by total number of course enrollments in 2007;
  • Strong brand with nationwide recognition in the area of online education and test preparation;
  • Diverse course offerings that address the needs of a large market;
  • Focus on high-quality courses and superior support and services for our course participants;
  • Highly scalable and adaptable business model; and
  • Experienced and stable management team.

Our Vision – To provide our students with all their professional education and lifetime learning needs by using our cutting edge technology and student-focused platform

Our Mission – To empower our students to pursue better futures by helping them choose the right career paths and by being their learning partner regardless of their chosen career paths



Last changed at 28-May-2009 12:16PM by ChinaSecurities
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China Distance Education Holdings Limited
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