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Gamma Pharmaceuticals "Gets Fighting Fit" -- Forms Joint Venture

posted on Mar 01, 10 07:30AM

LAS VEGAS, NV--(Marketwire - 03/01/10) - Gamma Pharmaceuticals, Inc. (Pinksheets:GMPM - News): Gamma Pharmaceuticals, Inc. ("Gamma" or the "Company") announced the formation of a Joint Venture Company with Boxing World Heavyweight Champion Evander Holyfield. Mr. Holyfield is the only 4-time Boxing World Heavyweight Champion and in unaided focus groups is identified as one of the world's most recognized athletes. The joint venture, branded "Holyfield Choice," is formulating and marketing an innovative line of vitamins and nutritional products utilizing Mr. Holyfield's expertise in nutrition and physical training and Gamma's formulation and marketing knowhow. Holyfield Choice is closely integrated with Gamma's existing corporate infrastructure and distribution channels, and currently has four product lines and seven SKUs, with plans for expansion. Under the terms of the venture, Gamma will consolidate the joint venture's performance into Gamma's financials.

Evander Holyfield expressed great enthusiasm for his new venture with Gamma saying, "For several years I have searched for a partner to help me commercialize products that I know will work because I use the formulations and I live the program. Holyfield Choice represents the real Evander Holyfield and my personal expertise and passion for fitness -- at 47 years old I am more fit and energetic today than I was a decade ago. Gamma is the perfect partner for me and together we can make the world fighting fit."

Peter Cunningham, Gamma's Chief Executive Officer, commented on the initiative, "We believe the potential of the Holyfield's Choice brand is global and virtually limitless. Evander's truly remarkable fitness and stamina, especially at his age, is regarded with both wonder and admiration, and we believe consumers want to participate in his coveted 'fountain of youth.' Working closely with Evander, Gamma has specially formulated and dosed a complete line of supplements, vitamins and energy boosters that can form an important part of a health and fitness regimen designed to try to achieve the exceptional results that Evander 'The Real Deal' Holyfield has enjoyed for years."

Cunningham continued, "We're very excited and pleased to have this terrific opportunity with Evander come together. Both Gamma and the Holyfield organization have been working diligently refining our product formulation and taking the necessary steps to quickly roll out products and establish Holyfield Choice as a preferred consumer product. We have been in advance marketing discussions with the wholesale distribution channel and leading retailers, and the response has been remarkable. In addition, Evander will soon be launching the 'Holyfield Challenge,' a national fitness and health program aimed at school-age and college-age students that will be rolled out to secondary schools and colleges around the country. Holyfield Choice fitness, nutrition and supplement products will be a key element of this youth-oriented program. With our multi-channel, multi-product roll-out of the Holyfield Choice line now organized and beginning implementation, we eagerly anticipate an exciting future."

About Evander Holyfield

Evander Holyfield is a professional boxer from the United States and is the only 4-time World Heavyweight Champion earning him the nickname "The Real Deal." He is one of the most recognized athletes in the world. Outside of boxing, he has appeared in numerous television shows and movies including a 5th place finish on ABC's Dancing with the Stars in 2005. He is President of the Holyfield Foundation, created to help disadvantaged young people become healthy, successful and productive adults. The Holyfield Foundation strives to strengthen the lives of youth and their families by establishing and funding programs dedicated to their athletic, academic and spiritual development.

About Gamma Pharmaceuticals Inc

Gamma Pharmaceuticals, Inc., (www.gammapharma.com) is a marketing and product formulation company selling its own branded products through wholesalers and direct to retailers, both in the US and internationally. Gamma's core focus is the marketing and sale of vitamins and nutriceuticals, OTC pharmaceutical products and personal care products in the United States and Greater China. Branded nutritional supplements are sold under the trademarks Brilliant Choice™ children's nutritional supplements featuring the call to action "Mom you've made a brilliant choice for you children's nutrition;" SAVVY™ adult nutritional supplements featuring the call to action, "Be SAVVY Stay Healthy;" and, Jugular Energy Products™ and high performance supplements featuring the call to action, "Go for the Jugular™." Gamma's customer focus is on selling products in the Lifestyle of Health & Sustainability ("LOHAS") marketplace and in the Energy Supplement Market. A series of innovative marketing programs supports Gamma's product sales and retail partners.

At present Gamma manufactures in North America, and distributes in the United States and China. Gamma's products utilize proprietary "Gel Delivery Technology®," to create innovative gel product forms; that give consumers a more pleasant experience. Gel Delivery Technology® characteristics include rapid absorption, convenience and taste great. Market categories Gamma targets are growing as rapidly as 60% per year. Gamma has developed formulas and strategies for Metabolic Syndrome and Diabetes Type II, Stress Reduction, Cognition, Well being, Menopause Symptoms and Personal Care Products. Gamma also develops and manufactures house brands for major retailers. At this time, Gamma has a total of 36 SKU's and holds licenses for 9 SKUs in China.

Forward-Looking Statements: This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this Press Release regarding any impact the quotation of the Company's stock has on the Pink Sheets or the lack thereof on the OTCBB, and any other effects of the above are forward-looking statements. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. The Company cautions readers not to place undue reliance on any forward-looking statements. The Company does not undertake, and specifically disclaims any obligation, to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Contact:



Contact:
Gamma Pharmaceuticals Inc
Joe Cunningham
(jcunningham@gammapharma.com)
Direct: (651) 204 2048
Office: (702) 989 5262

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