China Yida Holdings, Inc.
Dedicated to Expanding the Fast-Growing Media and Tourism Markets in China
China Yida Holding Co. Profile

China Yida Holding Co., Ltd is a leading comprehensive media and tourism management company headquartered in Fuzhou of Fujian Province in China.

Dedicated to expanding the fast-growing media and tourism markets in China, the Company strives to be No. 1 in the Chinese cultural and economic sectors and becoming an advocator and industry leader in China. China Yida's media business primarily offers operations and management services including television channel operation, advertisement and layout management, general operations support, operating styles formulation, while providing programming resources and management, customer resources support as well as increasing media business income and its social benefits. As for China Yida's tourism business, the Company primarily provides overall operations and management services including management consulting, special situation operations, commissioned management and investment/strategic partnership cooperation.

The Company's goal is to provide current and leading ideas for its clients, collaborate with the management teams brainstorming unique ideas, and improving the revenue of various tourist scenic spots. Since its establishment in 2000, China Yida's management team has demonstrated a proven track record in the operations and management of television media and tourist scenic spots.

A few of our accomplishments are as follows:

• Increasing the audience rating of Fujian Education Television, or FETV, from the last position to the fourth position in the 11 provincial-level media channels in Fujian Province

• Ranking No. 1 in the nationwide coverage in provincial-level educational television • Significantly growing FETV's annual advertising revenue by 4000% from USD$300,000 to USD$12.2m in 4 years

• Achieving the "world-class geological park" title from being an unknown regional scenic spot for the Great Golden Lake (GGL) scenic spot • Notably increased GGL tourism revenue

Last changed at 18-Nov-2009 09:42AM by GeorgeTsiolis
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China Yida Holding Co.
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March 09, 2009
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